Live Zandra Rhodes Project
ZANDRA THROUGH A SKETCH
To showcase Zandra’s archive work. Using Adobe to create all of the mock ups: such as Photoshop, InDesign, Adobe XD and Template App. Not only revamping her instagram to help create a community but also a Take-over of Sketch, London. Sketch will be the host for this event, where a book of her processes of designs - such as her sketches prints and who wore them, will be presented. This book will be sold only at Sketch and advertised (including online). The takeover would be a month of Zandra at Sketch in 2022. The ZR x Sketch collaboration part would the event planning including menu itself and the book that contains her process to the final outcome, sketches and printing.
BELOW YOU CAN SEE THE MOCK UP OUTCOMES FROM THE LIVE ZANDRA RHODES PROJECT
Zandra Through a Sketch
The list of outcomes provided for this Live Project
Take over / collaboration with Sketch London. (such as to keep some of Rhodes’ prints and sketches in the restaurant for the month take over).
Limited edition Book containing behind the scenes with Zandra’s work process as well as Sketch design behind scenes for event. This book will be sold at Sketch exclusive to the launch evening where goodie bags will also be handed out.
PR package with gift card for online influencers to showcase on social media, and go to the restaurant to help spread the word about the take over and the Zandra Rhodes month take over at Sketch, London.
Revamp and use instagram, to make it more interactive. Creating a community, which Zandra herself stated is what she likes and enjoys having around her. This will be used to showcase the upcoming event on social media
This planned event is an opportunity to celebrate and promote the archive of Zandra’s 50 years in the fashion industry. To create a new flow of audience to her work, and hope of something for people to look forward to once life is back to normal.