Creative Producer at Zoella
Project Outcomes, Day-To-Day & Fun Brand Deals…
My role as Creative Producer included digital asset design for all Zoella output, imagery sourcing for articles. As well as, photography for the website when needed (involving a range of content such as food, lifestyle, beauty, interiors and portrait). Shoot organisation, styling snd setting shots within Photoshoots. Working with Zoe Sugg on her social media channels. Including coming up with new creative ideas and concepts for photography and video content, editing image and assets with the consistent branding for both social channels and website, and also curating graphics for all Zoella + Zoe Sugg Channels as well. Lastly, accompanying and taking content on product launch days for collection, such as Carrie Elizabeth's collection with Zoe.
See below the examples or work produced over my tome there as creative producer…
During my time working with the team at Zoella and closely with Zoe Sugg, I was able to blossom my knowledge and skillsets, not only to keep up with ever-changing trends but also to curate ideas along with the team to produce a fun & creative outcome across the social channels and website!
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![Recent Fashion Inspo: Zoella website + social]()
Collage Example
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![Three Day Weekend: Zoella Social]()
Quote Graphic
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![Carrie Elizabeth X Zoe Sugg | Carousel Image: Zoella Social]()
Carousel Image
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![Brand Deal | Teamed up with SheSpot for a Giveaway: Zoella website + social]()
SheSpot Giveaway
Vibrators, HITO, Fury Friends, Book Club & Much Much More…
Over the time at Zoella’s, I worked along many brands deals and partnerships. Such as, creating content for Butternut Box where my team and I worked with Zoe’s pug Nala, and my manager Danielle’s French Bulldog Milo. We then showcased a glimpse at a day in the life of an office dog featuring their lunch delivery by Butternut Box!
The content after this mad but magical day was the newsletter, stories, and a reel.
Other brands deals and partnerships have been, as the list follows, SheSpot, Current Body, Love Honey, Revolut, Ann Summers, Eleanor Bowmer, VUSH and so on..
Within the role I planned shoots, executed, edited and occasionally posted on the Zoella social. Including creating newsletter layouts, graphics for: stories, website, social media etc. Video content / reels, stories for Zoe’s personal social and LTK platform and so on.
Collage Work
See below the graphic creations created during my time at Zoella’s for website + social channels!
Website Collages
Social Media Collages
Video Content
As the digital and social landscape changes, videography/reels have become a staple to social platforms and other aspects of our world. Please continue scrolling to see what was produced during my time at Zoella.
Reel introducing @ZoeSugg X @Carrie_Elizabeth_Jewellery
Just a little teaser for a collaboration coming soon between @ZoeSugg and...
Reel: A to Z bake-off was rounded off by a bloody delicious pair including Lily’s Daisy Loaf Delight and Liv’s Multi-Millionaire shortbread
Graphics
Scroll down to see the graphic text + illustrated creations created during my time at Zoella’s for website + social channels!
Social Channel Graphics
Website Graphics
